Business in a Box

The CEO Special
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Have an idea and want to float it to the market?
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Keen to test out a business plan but no time to create or implement it? We've got you.
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Think of us like specialist ghostwriters for the novel you don’t have time to write. We’ll set up your entire business, from start to finish, presented in one neat bundle.
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Upon launch, you can take it from there, leave it as a static shop front, or outsource marketing bits and bobs to us if you’re busy.
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You’ll get bragging rights, and another business under your belt.
The Pitch

Need to pitch a business idea that may not go forward and want to minimise the cost of experimentation? This option is built for you. We even offer an express services for tight timings.
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The {Boring} Set-up
   - Business Name Registration (registered with ABR)
  - Domain Name Registration (.com and .com.au) purchase & set up for 1 year
    - Hosting purchase & set up for 1 year
    - Email Address(es) for 1 year (e.g. hello@yourbusiness.com.au)
The Design
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Branding Design Document (16 pages):
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 Logo Design  Fonts & Colourscheme  Logo usage & options  Headings, styles, treatments  Brand Heroes & reference imagery  Tone of Voice research & guidelines  Aesthetic examples for digital / print
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Business cards - Designed, printed & physically delivered
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Wireframe prototype & website design - Designed & digitally delivered
The Build
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Informational (lead generation) - All imagery is sourced and all pages are written for you, with industry leading SEO to ensure a solid basis for sound results in organic google search. Included pages:
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 Homepage / Landing  About Company  Our Services  Contact / Quote  Projects / Gallery / Clients
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Website Structure Build Option 2 - Shopify Ecommerce website (ready to sell!)
Includes everything from Build Option 1, plus product pages and a fully fledged ecommerce checkout experience, which can host your entire product range and multiple landing pages.
The Products
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Existing product range - Provide us with a list of your products and we’ll build out a Master Product list, and input that into the ecomms site for you. We write the copy for each product, up to 300 products. We’ll also tag the images so they can be found by google and better served to your potential customers. Each product has meta text, SEO short descriptions, tags, shopping categories and an image.
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Need to trial a product or service in the market? Talk to us about custom options.
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Need product photography / videography? No problem. We have 24/7 use of a Naarm-based photographic studio. Your products can be collected, professionally shot and returned to you.
Creating Your Digital Presence
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Social Media - strategy, content creation, audience growth & engagement.
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Monthly
       1 month launch (strategy only, promo calendar, hashtag outline) - OR -
       1 month launch strategy (with content: imagery, caption & hashtags) - OR -
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Quarterly
       3 months 2-5 posts /week (strategy only) - OR -
       3 months 2-5 posts /week (strategy with content: imagery, caption & hashtags) - OR -
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Annual
       4 x 3 month strategies (provided quarterly, with or without content)
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PPC Campaigns & Advertising - Set up and management of:
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    Meta Suite Social Media Ads (instagram & facebook)
      Google Business Suite & Google Ads
Building Organic Website Traffic

SEO Articles - written with keyword rich SEO focussed creative copywriting and uploaded to your site on schedule, with appropriately sourced supporting imagery:
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    4 articles per month (golive: weekly, Tues 11am AEST) - OR -
      8 articles per month (golive: 2x weekly, Tues 11am & Thurs 6pm AEST) - OR -
      12 articles per month (golive: 3x weekly, Tues 11am, Thurs 6pm, Sat 3pm AEST)
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Email Marketing Templates - including design & html tested in 96 devices
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    Thank you for signing up     Sales / Promotional    Quarterly Marketing / Brand Bolstering    Confirmation of Order    Confirmation of Shipping    Product Review / Service Testimonial
What do we need from you?

The world? No. Your Mother’s Maiden name? Absolutely not. What we need to make all of this happen for you is very simple:
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    Contact Details - for the Business Name Registration (or which existing business you’d like the new business to sit under). The directors’ details (>25% ownership) will need to go into the Shopify admin system to comply with tax regulations. That’s as simple as your ABN, full name and address. These will be kept strictly confidential, and are only used for the purpose of the Shopify business set up.
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    Business Bank Account - if your products are to be purchasable, we’ll also need to input the account details to process sales into. Paypal is optional too.
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    Written approval at each stage - This lets us know we’re on the right track, and you’ve signed off each stage of the build.
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    A short, sweet testimonial once the site goes live.
Optional Extras
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If you need something a little different, we’ve got you covered.
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~ Competitor Research / Analytics / Reporting
~ Trademark Registration - Australia / International (one-off)
~ Packaging Design (ad hoc, products)
~ Local Printing (ad hoc, Design & Management)
~ Book Ghostwriting (partnership, publishing management on amazon.com)
~ Embedded map in contact page (if physical location)

The mutually beneficial caveat is that we get to include your testimonial as a case study on our channels too, with a few visuals showing the results (more promo for you). *Shhh> We can absolutely change names and logos out if the business is under wraps.
That’s it! Email jess@scarlettadesign.com for lead times and a quote tailored to your business’ unique needs.

Let's make a real connection

Genuine collaborations with genuine people are where it's at. Let's connect in real time and have a gander at the possibilities. Who knows, we might just make some awesome things happen in the world, together.

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